Through close collaboration and an iterative design process, WSA is leveraging our deep expertise in experiential design to create an inspiring vision for The Vue event center’s interior renovation and rebranding. As part of the process, the design team engages in a process of understanding The Vue’s brand and unique personality, and the aspirations for the revitalized space. By synthesizing insights from collaborative workshops, comprehensive site analysis, and research, WSA is currently partnering with The Vue to explore design directions that elevate the user experience. WSA’s multidisciplinary approach combines strategic thinking with creative exploration to develop a cohesive design concept that seamlessly integrates sophisticated brand expression, flexible and innovative spatial planning, and thoughtful materiality.

This work represents a larger master plan approach for The Vue, which was recently acquired by BTTS Holdings. Responding to feedback, the first phase focuses on refreshing the mezzanine level “get ready” suites, adding an additional bridal suite, as well as revamping the main ballroom, foyer, ceremony, and reception spaces to elevate the overall guest experience.